Trowe said he had been working to acquire the original Sierra properties for more than 10 years and he was finally ready to breathe new life into the franchise after releasing Larry from the “clutches of corporate America.” The original title debuted in 1987 and Lowe stayed with it through six adventure games and several auxiliary titles until about 1998. The game, in its new high-definition glory, will debut in the fourth quarter of 2012, or perhaps sooner. Lowe and Replay will first revisit Larry’s original adventure, Leisure Suit Larry in the Land of the Lounge Lizards. Players who grew up with video games are still playing them, and other games that targeted ’80s and ’90s player nostalgia - such as LucasArts’ The Secret of Monkey Island - have generated considerable sales. It will target all of the aging male gamers who grew up with Larry. My goal is to make it funny, and there is a sore lack of humor today in video games.”Īustin, Texas,-based Replay is hoping to cash in on the nostalgia factor. “They stayed and liked the games because they were funny. “We originally hooked players with the concept of a naughty game that was unusual and not found anywhere else,” Lowe said in an interview. The key will be to make those games fun for modern gamers. The company will also work on entirely new Larry games if the initial games are successful.

The company will work with Larry’s original creator, Al Lowe, to bring back all of the Leisure Suit Larry games, re-imagined and redesigned for the future, Replay chief executive Paul Trowe told VentureBeat. Over time, the series has generated hundreds of millions of dollars in sales, and Replay hopes to turn Larry into a case study in rebooting a franchise with retro appeal. Replay Games has announced that it has secured worldwide rights to the Leisure Suit Larry franchise for all game platforms.

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